Career & Leadership Resource: “Business Fitness” (Book Review)

April 26, 2011

Recently I made the acquaintance of a business blogger on Twitter (@businessfit) who offers remarkable content related to business development, leadership, organizational development, and employee supervision. She shared a book with me that she had published called Business Fitness.

Business Fitness is written by Dawn Lennon, an expert in organizational development and business coaching. Lennon defines being “business fit” by “developing intellectual strength and steady nerves so that you are positioned to handle any circumstances at anytime, anywhere” (p. 7). The book is divided into four parts: Business Fitness, Private Moves, Public Moves, and Lifelong Success. Each chapter comes complete with thought-provoking “do-it-yourself” inventories to complete to help you on the way to better define personal and professional goals related to career moves and entrepreneurship.

Business Fitness is written in a format in the conversational style of a thoughtful coach. It captures the essence of John Maxwell’s leadership and teamwork books. Although the book is is geared toward entrepreneurs, it is also appropriate for goal-minded achievers and leaders of all types. While the book does not illustrate how to incorporate a business or other operational means by which to run a business (i.e., taxes, insurance, etc.), it does coach the reader how to prepare to become a leader within your chosen career. The book is rife with inspirational quotes throughout each chapter and also includes stories of success and shortcomings of individuals to illustrate the ideas taught.

I recommend Business Fitness for all student affairs professionals and student leaders alike. The text would be appropriate to use for staff development activities, supervision meetings, and team conversations.

Lennon, D. G. (2007). Business fitness: The power to succeed – your way. Centennial, CO: Glenbridge.


Guest post for TheSABloggers.org: Content Rules (Social Media Book Review)

January 5, 2011

 I have written a new post for The Student Affairs Collaborative regarding a newly published (2011) book titled Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business by Ann Handley (@MarketingProfs) and C. C. Chapman (@cc_chapman). Although the book is primarily written for entrepeneurs, the 282 page book would definitely benefit student affairs professionals and student leaders alike who are looking to develop and market educational and social program initiatives on campus.

Click HERE to read the entire article.


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