The members of your organization are your lifeblood. Always remember that your organization’s success is solely dependent upon its members and their regular participation. Many organizations’ senior leaders can concentrate on executive board business and easily forget their members. Remember to put your members’ interests first and put time and strategic thought into developing your relationship with them while they are members of your organization.
- Find out why your members are involved in the organization. People join clubs and organizations for many varied reasons whether it’s for skills development, gaining new knowledge and experience, or purely for recreational and social reasons. Knowing specifically why each member is involved will help you determine what you need to do or what activities to develop and provide in order to keep them interested and participating regularly. Simply put, meet their needs.
- Regularly check in with your members. I once learned that people don’t care about you until you show how much you care about them. This rings very true regarding your organization’s members. If they feel personally disconnected at meetings and activities, there’s a good chance that they are going to stop participating.
- Give members a reason to stay active and involved. People’s time is important so treat your members almost like they are customers; treat new members like they are prospective customers. If you’re not meeting their needs or the organization activities are perceived as not fun or simply a waste of their time, they will stop participating.
- Praise members publicly and thank them often. Make time during meetings to praise members for their participation and the good work that they do for your organization. Make a habit of thanking members often. Simple gestures such as giving hand-written notes, public posts on social networking sites, and other small tokens of appreciation will be accepted by your members with great welcome.
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