Using Twitter to Enhance Orientation and FYE Programs


 
 
Twitter is a perfect and inexpensive way to connect with new students and their parents. For those of you who may not be completely adept at using Twitter, you can reference Twitter 101 for Student Affairs Professionals to learn more about the power of using Twitter in Student Affairs.  
 
If you don’t already have one, create and advertise the orientation Twitter handle / name to parents and students and tell them that they can use this to ask any questions they have during the process. (Note: You MUST have someone monitoring this from your office constantly to give a quick response.) Armed with an orientation and / or FYE Twitter account, the sky is the limit for making new relationships with your students.
 
Here are some tactics that you can use to enhance your orientation and FYE programs at your own college or university:
  • Ask students to tweet what they are learning and experiencing during orientation or FYE-related activities.
  • Give them a hashtag to include in their tweets (e.g., #FYE2012; #NewUStudent12). Create a contest and prize for the most tweets over the orientation period (or varying categories: most creative, best advice, most retweeted, most mentioned)
  • Create Twitter scavenger hunts. As students go from area to area, they can send tweets based on a sheet you give them related to information they should be learning.
  • Ask parents to Tweet their best college advice; you would have to create a hashtag for this purpose so you can track them. Otherwise they need to mention your twitter name in the tweet. A “quality” prize (e.g., hoodie, dinner with VP or president, etc.) could be raffled at the end of the orientation period.

Here are examples of specific tweets that you can send: 

  • Show this Tweet at the bookstore during orientation to get 10% off.
  • What do you want to accomplish and how can we help you?
  • Show this tweet at check-in and get a free university lanyard.
  • Who is a new friend you can recommend to follow?
  • What has been your favorite part of orientation so far?

Take some time to search for other colleges and universities’ orientation and FYE departments from across the country and look at their tweets to see what they are doing. You can also simply tweet this question with the #studentaffairs, #orientation, #FYE, and #sachat hashtags and you’ll get responses from many individuals.

What are some other Twitter tactics that you have used to enhance your orientation and FYE programs? Please share your comments below.

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