140 Characters: A Style Guide for the Short Form (book review)


In 2009, one of the founders of Twitter, Dom Sagolla (@Dom), wrote the book 140 Characters: A Style Guide for the Short Form. This is a fun little read that not only has a sense of humor, but is also practical for those who are new to or are veterans of the Twitterverse.

The book is broken up in five parts (Lead, Value, Master, Evolve, and Accelerate) and 19 separate chapters. The titles of the chapters serve as snippets of advice themselves and is a nod to Strunk and White’s Elements of Style (you may remember this from high school or college composition or English). Here are a few examples:

  • Simplify: Say More with Less
  • Avoid: Don’t Become a Fable about Too Much Information
  • Reach: Understand Your Audience
  • Mention: Stamp Your Own Currency
  • Open: Give and You Shall Receive
  • Increase: Do More
  • Fragment: Do It Smaller

As is the case with many of the “self-help” Twitter books that I have read, 140 Characters comes complete with a short history of the founding of Twitter, practical tips, and recommended individuals to follow.

This is a nice resource for both professors and student affairs professionals alike. It is a short read (179 pages) that can be completed in one sitting and applied to various student learning applications, such as networking (career services), composition and writing (English / poetry / creative writing) and communication skills (leadership development / Greek Life / Residence Life / clubs & organizations).

Thanks for reading, and I encourage you to sign up for our blog updates to receive exclusive content and special offers. You can follow me on Twitter by clicking HERE.

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